The persuaders

Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and...

Full description

Corporate Authors: PBS Video.
Other Authors: Goodman, Barak., Goodman, Rachel Dretzin., Soenens, Muriel., Rushkoff, Douglas., Lionelli, Gary.
Language: English
Published: [Alexandria, Va.] : PBS Video, c2004.
Subjects:
Notes: Originally broadcast on Nov. 9, 2004 as a segment of: Frontline.
Format: DVD Videodisc Videorecording
Summary: Examines the "persuasion industries" of advertising and public relations. Shows how marketers have developed new ways of integrating their message into the fabric of our lives. Explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics.
Item Description: Originally broadcast on Nov. 9, 2004 as a segment of: Frontline.
Physical Description: 1 videodisc (90 min.) : sd., col. ; 4 3/4 in.
Format: DVD.
Audience: MPAA rating: Not rated.
Production Credits: Editor, Pamela Scott Arnold; camera, Stephen McCarthy; music, Gary Lionelli.